2021 has been a year, huh? Just three weeks into this promising new year, and somehow it’s gotten off to an even worse start than last year.

How do you focus on B2B marketing when it feels like the world is on fire?

We’re living through a time of “unprecedented turmoil” (a phrase I read about once a week in the news). There’s a lot going…


COVID-19 has turned all sales into inside sales. After all, what is field sales when all the trade shows are canceled and your reps can’t leave their house to visit a customer? …


As we’re winding down to the end of the year, many of us are planning for the next normal of 2021 and beyond. If all sales are currently (and maybe permanently) inside sales, what does this mean for the future of B2B sales teams?

We recently sat down with Jamie…


Here in the United States, Thanksgiving is in just two weeks. That means less than 30 working days left in 2020. Somehow, the year that’s seemed like it might never end is actually almost over.

In any other year, this is the time when we’re normally planning for next year…


At your company, how often does a customer account change owners?

As someone moves from lead to prospect to new customer to retained customer, their account changes ownership at least four times. They have dozens of interactions with your company.

And at every step, you have an opportunity to improve…


An empty conference room

If you have a December or January fiscal year-end, you’re probably starting to think about your 2021 sales kickoff, and how you’re going to pull off a virtual SKO with the same impact as your previous in-person SKOs.

This goes beyond Zoom fatigue. A good sales kickoff sets the tone…


The most effective B2B content marketers are part creative and part data-driven. They are brilliant writers who know how to shape their ideas through audience analysis, informed by data to help them shape their strategy moving forward. Content marketing is both art and science.

That means that your content marketing…

Gradient Works

All about running a B2B revenue organization — sales, marketing, revops and more. Find us at https://gradient.works.

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