Gradient WorksMarketing in a time of crisis2021 has been a year, huh? Just three weeks into this promising new year, and somehow it’s gotten off to an even worse start than last…6 min read·Jan 19, 2021----
Gradient WorksHow COVID is (finally) killing geographic sales territories and what to do about itCOVID has accelerated a trend in sales that was already underway: the death of geographic sales territories. How do we move on?8 min read·Dec 3, 2020----
Gradient WorksThe role of sales operations in times of changeAs we’re winding down to the end of the year, many of us are planning for the next normal of 2021 and beyond. If all sales are currently…4 min read·Nov 20, 2020----
Gradient WorksThe right ways to (finally) celebrate the end of 2020 with your teamHere in the United States, Thanksgiving is in just two weeks. That means less than 30 working days left in 2020. Somehow, the year that’s…5 min read·Nov 13, 2020----
Gradient WorksThe many, many people your customers interact withAt your company, how often does a customer account change owners?6 min read·Oct 15, 2020----
Gradient WorksHow to make sure your virtual SKO is a successIf you have a December or January fiscal year-end, you’re probably starting to think about your 2021 sales kickoff, and how to make it…7 min read·Oct 8, 2020----
Gradient WorksHow to improve your content marketing performance with sales dataThe most effective B2B content marketers are part creative and part data-driven. They are brilliant writers who know how to shape their…7 min read·Sep 23, 2020----
